Celebrating 25 years since Gucci opened their store in South Korea, The Gucci Cruise 2024 collection honoured the seamless merging of the Italian luxury brand with South Korean culture which is gaining popularity, majorly, through K-Pop. Held at the ceremonial courtyard of the 14th century Gyeongbokgung Palace located in the heart of Seoul on 16 May, the collection reflects a century-old creative legacy evolved by designers and artisans of different backgrounds—who interpret the House’s codes-through their individual and cultural gazes.
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