They say, if it's not broken, don't fix it, but beauty brands aren't paying heed to this. For instance, Glossier revised the revered Balm Dotcom to make it vegan in 2023, only to revert to its OG formula in May this year. But not all reformulations are a misssome are an instant hit. Constant innovation in the industry means that cult classics and fan favourites are likely to be reinvented for an updated formula with an upgraded experience. We look at some recent reformulations of beloved products that have not disappointed.
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