We have reached peak skincare as of 2024. Now, we're shifting our gaze south of the neck to focus on the body and its skincare needs. The steady ascent in demand for body care was evident during the pandemic when self-care took a holistic approach, and body care routines became a form of relaxation. An increasing consumer interest since 2020 saw brands respond with body care product launches, and newer, formulations more targeted specifically designed to care for the body.
While brands like Augustinus Bader, Tatcha, Dr. Barbara Sturm, Moroccanoil, and more recently, Rare Beauty diversified into body care, established labels like Sol De Janeiro saw an uptick in sales in the past year. Their cult product, Brazilian Bum Bum Cream, garnered increased searches on Google and went viral on social media, boosting its popularity and demand.
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