It’s a sign of the times when Rolex comes out with a watch that boasts 322 grams of 18-carat yellow gold for the first time in their sporty Deepsea collection. While this is a clear case of vanity over function (although the watch promises legibility and absolute waterproofness at 12,800 ft below sea level), they aren’t far behind from Omega who has also added a Speedmaster 38 in gold with diamonds, plus Piaget has resurrected their iconic Polo 79 for their 150th anniversary all in yellow gold. As much as I’d like to believe it’s all a coincidence, there is clearly more to the story.
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