Here’s a trivia question for you: what connects Lady Gaga, Kim Kardashian, Kylie Jenner, Beyoncé, Fergie, Katy Perry, Nicky Minaj, Jennifer Lopez, and even Doja Cat to India? If you are a fashionista, you have already guessed it. Yes, it’s Falguni Shane Peacock, the eponymous fashion brand of the husband-wife duo who have been creating waves for over two decades with their edgy designs complete with feathers, fringes and embellishments.
Not only have they dressed A-listers, they have also made costumes for nearly 30 music videos, including for Beyoncé. Their creations are often spotted on the red carpets at Cannes or the Met Gala, and they made fashion history in India as the first and only designers to ever shoot on the grounds of the Taj Mahal.
And if that’s not enough, they have been regulars on international fashion weeks such as London and, after a brief hiatus, returned to New York Fashion Week in September last year—making headlines as their comeback show was creatively directed by Hollywood’s go-to stylist Law Roach.
“The past 20 years have been a roller coaster ride and every moment in all these years have been memorable, milestone-like and a stepping stone towards our next big move,” says Falguni. It all started in 2004 when they first showed at India Fashion Week. Marrying Indian sensibilities with Western consciousness, the collection included crystalencrusted pants, ruffled skirts, bead-embellished blouses, floral dresses, and edgy animal print ensembles. “Harrods bought the whole collection, and that’s how our journey started,” Falguni reminisces.
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