Many of us have a signature scent. It’s that one fragrance we reach for that encapsulates our personality. While it used to take years of trial and error to pick a signature scent – sometimes even having a scent we didn’t necessarily like at first grow on us – the way we are choosing one has changed dramatically. And it’s all thanks to the influence of social media.
The existence of #Perfumetok has reimagined and remarketed the idea of a signature scent for a new generation of perfume connoisseurs. The flooding of perfume content on social media sites has encouraged more experimentation among consumers, and introduced a suite of fragrances to people who might not have access to them.
And with over 400,000 posts with the #Perfumetok hashtag, social media platforms like Tiktok have become a lucrative way for brands to market their products to a large audience.
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