Purple Reign
Her World Singapore|February 2023
From blue-tinged violet to red-accented magenta, which is a better hue for you? Three hair experts tell us why purple hair is one of this year's top beauty trends.
VANESSA CHIA
Purple Reign

When we think of universal hair colours that flatter any skin tone, purple may not be the first that comes to mind. But hear us out: As it's a mix of blue and red (colours that exist within your complexion), purple is a versatile and surprisingly wearable choice.

"The beauty of red, purple, violet, rose, amethyst, pink or lavender hair hues is that they help to enliven the complexion. Violet, purple hair tends to cast a tint on the skin, cancelling the dull, yellow undertones," says J Lim, director of hair salon Chez Vous: Private Space.

She adds that with proper care and maintenance, purple can last for up to two months, as long as it's not a pastel or ash-based hue. Even better, the process of dyeing your hair purple requires less bleaching as it includes shades of red.

"That's because dark Asian hair has strong red, orange and yellow undertones," explains Selina Ong, co-founder of Coulisse Heir. Since red pigments are the hardest to lift for those with dark hair, bleaching may not be able to completely remove the red tones, hence resulting in a brassy orange dye job.

THIS OR THAT?

Which purple shade will suit your skin tone best? The hair experts shed light on how to go about choosing the right tone.

According to J, those with sallow or lighter skin tones will be able to pull off violet or amethyst better. "The blue tint will help counteract the orange and yellow hues in your complexion."

Selina adds that while a light purple is a natural fit for fairer skin, it doesn't mean that those with medium-tan skin tones should avoid it altogether. Instead, she advises using makeup to brighten your complexion if you insist on going for a lighter hue.

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