The Rise Of Tradwives
Her World Singapore|May 2024
Is this just another fancy name for a stay-at-home mum?
SHAZRINA SHAMSUDIN
The Rise Of Tradwives

Your kid wants a bowl of granola for breakfast so you... make granola from scratch? If you're scoffing at that sentence, you'd better believe that it's not something unheard of in 2024. In fact, there is a new crop of women who pride themselves on domesticity, and are portraying this lifestyle in full glory on social media.

They call themselves "tradwives" - or traditional wives - a movement consisting mostly of conservative millennial and Gen Z women in the West, who are anti-workforce and pro-homemaking.

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