As the Chief Marketing Officer and Executive Board Member at Montblanc International, Vincent Montalescot, has played a key role in the century-old, Hamburg-based luxury brand’s transformation into a global powerhouse, not just in its traditional area of writing instruments and watches, but also in areas like leather goods, perfumes and even high-tech. The INSEAD graduate spent 17 years at sports shoemaker Adidas before joining Montblanc five years ago. “My sports background makes me performance-oriented,” Montalescot says on his LinkedIn profile page, and talks about his “strong marketing expertise based on consumer knowledge”. We caught up with him on the sidelines of the ‘Paris Fashion Week’, where Montblanc created a special showroom to showcase its new collection at Le Shack, a restaurant and coworking space surrounded by book-filled high shelves that blended perfectly with the brand’s ‘The Library Spirit’ global theme for 2023.
Man’s World: You recently reintroduced the Montblanc Soft Collection. Can you tell us about the idea behind the reintroduction?
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