Alessandro Ficarelli, Panerai's CMO, has been a familiar face at Watches and Wonders. Starting as Panerai's Product Director in 2011, Ficarelli has been the main contact for media during new product launches over the years. Although he has risen to oversee Marketing, Product, Communication, and Heritage for Panerai, he reminisces about his earlier role that connected him with media professionals globally. Ficarelli, a Luiss University economics graduate, joined the Richemont Group in 2005 as Marketing and Product Development Manager at Panerai, after a stint as Product Manager for Bulgari sport watches in Neuchâtel starting in 2001. We caught up with this Panerai stalwart on the first day of Watches and Wonders 2024. Excerpts:
This is the year of Luna Rossa for Panerai; tell us more about this partnership?
This year, we're thrilled to continue our partnership with Luna Rossa, capitalising on the excitement around the 37th America's Cup. We initiated this successful collaboration in 2019, and it's a natural fitboth Italian brands with a strong maritime connection and a focus on performance excellence and technical solutions for modern heroes. The synergy between our brands is evident in our shared commitment to innovation and excellence.
Just earlier, I spoke with Max Sirena, the director of Luna Rossa, about how seamlessly our brands align, not only in our shared heritage but also in our pursuit of technological advancement. Our booth this year is an experiential space inspired by the Luna Rossa headquarters in Cagliari, featuring industrial elements from their naval base and even a real boat, recently active in the Mediterranean, now dramatically suspended from the ceiling in Geneva.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Most Expensive Made-In-India Cars
From Mercedes limousines to variants of the flagship Land Rover, a surprising number of luxury flagship models are now locally assembled or produced in India
Making Noise In Quiet
Manik Handa of Eudaemon explains what it truly takes to define quiet luxury in India’s crowded retail market
Luggage Travails of a Frequent Flyer
Luxury and semi-luxury luggage are the new fashion frontier amongst the Indian jet set. Our writer though recommends extreme caution, unless you are the kind who can afford to fly in private jets
Ruling The Street
Either through imitation or rejection, streetwear continues to dominate the wardrobe of young India. We talk to those who follow the scene closely to understand its rise in status
Street Cred
Royal Enfield’s Guerrilla 450 is a thoroughly fun and exciting motorcycle—it is not that the Himalayan has just tidied up for a visit to the city
Now Serving.Indigenous India
India's culinary scene is buzzing with a quiet revolution, fueled by a vibrant comeback of hyperlocal ingredients. This movement isn't just about digging up fresh, local produce from across the nation—it's about rediscovering the deep, rich tapestry of India's diverse culinary heritage
CHAITANYA AKKINENI OF OLD LOVES AND NEW
The Akkineni-Daggubati family scion is starting a new phase, and life is looking more exciting than ever
Independence Movement
As we step into India's 77th year of Independence, we're shining the spotlight on four stunning timepieces, all designed from within the nation's borders
Precision in Motion
How Alain Zobrist and Omega Time the Olympics
The New Frontier
While India witnesses a massive growth in the number of global skincare brands entering the market, an increasing number of homegrown brands takeover the space and trust among consumers