Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. At a time when standard timepieces were pocket watches, which by their very nature always remain in the same position, he decided to develop a wristwatch capable of keeping up with the movements of individual wearers and the vagaries of their increasingly active daily life.
The result is a legacy of some of the greatest timepieces ever made, from the iconic Submariner to the Cosmograph Daytona, Explorer, and more. Each of these time-tested marvels of horology imbibes Rolex's core principles - precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. While this eight-pronged approach to perfection is now well-known across the world, it took some hurdles back in the early 20th century for the British-founded Swiss watchmaker to reach the lofty heights it has today:
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