At any other time, the Prince and Princess of Wales popping to the local shops to pick up their groceries wouldn't bat a single eyelid in Windsor.
After all, the couple moved to the country hamlet to enjoy a normal family life, and locals are accustomed to seeing them go about their daily business unhindered.
But the latest sighting of the pair a blurry video of Prince William and Kate carrying their groceries couldn't have been more laden with meaning.
The sighting comes after weeks of relentless conspiracy theories about the princess. Kate, 42, has been on sick leave since undergoing abdominal surgery in mid-January.
Kensington Palace's communications team failed to get hold of the online rumour mill, and insiders say it's done "untold damage" to Kate's state of mind.
"KP is used to working with the traditional newspapers to manage stories about their principals. The past few weeks have showed they were completely underprepared for crisis management in the TikTok age," says a royal reporter.
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