ALL THE RIGHT CURVES
Prestige Malaysia|August 2023
Cartier presents the Baignoire in a campaign of freedom, spirit, and elegance with French-English artist Lou Doillon, alongside two new variations of the timepiece.
KIRAN PILLAY
ALL THE RIGHT CURVES

The Baignoire watch enjoys pride of place in Cartier's rich watchmaking history with its recognisable and elegant curvaceous form. The stylish timepiece marked a style turning point for Cartier since releasing the first watch in 1904 in the form of the Santos de Cartier, a square-shaped wristwatch designed for men. By 1906, Cartier released the bold Tortue, taking inspiration from turtle shells as the new shape paired straight edges and expanded curved sides. By 1912, the maison was exploring a case with a rectangle shape, rounded at the ends.

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