For a couple of days back in April, I really felt like a multi-millionaire. I was at Sonoma County Airport, which is a gateway of sorts to northern California’s famous wineries, and I have just disembarked from a private jet. Parked nearby was a row of spanking-new Range Rover luxury SUVs, and one of them had my name written on it. Or more accurately, my name was on a placard displayed on the dashboard.
I was invited to Range Rover’s global media event, and for two days, I drove Land Rover’s latest flagship across highways, country roads and picturesque off-road trails. The total distance covered was around 400km, so I can safely say that I got to know the vehicle quite intimately.
Is it still the standard bearer for all luxury SUVs? Most definitely, yes. There may be many alternatives, but the Range Rover pioneered the luxury SUV market. Introduced in 1970, it is still the benchmark even though it has a huge target on its back with Audi, Mercedes-Benz, BMW, Rolls-Royce, Bentley and Lamborghini setting their sights on this category.
LOOKING THE PART
Land Rover uses the phrase “modern luxury” a lot in its press and marketing materials, and I can see why. Modern certainly applies to the Range Rover’s exterior design, which features a gorgeous blend of proportion, precise lines and sleek surfaces. In fact, when I first saw the Range Rover First Edition P530 and touched it in the flesh, outdoors on a lusciously trimmed lawn at the press event’s first evening, it looked much more mesmerising than it did captive in a showroom in Seoul last December when I was invited to its preview.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
FEELING NEAT
The Balvenie 30 combines traditional techniques with rich, layered flavours, offering a refined quaff for collectors and connoisseurs alike.
CROWNED AS KING
King Living brings home the gold with a double victory at the 2024 Australian Good Design Awards.
ART DECO DREAMS
Khoon Hooi and PRESTIGE hosted an exclusive afternoon tea unveiling the eponymous designer's Art Deco-inspired collection, where guests embraced couture in anticipation of the PRESTIGE KL Ball.
MYTH OF THE MAN
In dedication to his late mother, Myth: Evolution’ takes us through the personal and professional journey of Dato’ Sri Bernard Chandran through the vision of the dragon.
GREEN IS THE WARMEST COLOUR
From green initiatives to mythical beast-imbued writing instruments, our eclectic list of toys is sure to usher in the end-of-year cheer.
FOOD AWAKENING
From shopping sprees to setting off for Sabah and savouring some weekend hotel dining, it looks like food lovers are in for a busy month ahead.
AUTUMN JAUNTS
From deep waters off the coast of Singapore to the racetracks of Dubai, our travel recommendations for November ensures diversity in choice, and excitement in the experience.
REDEFININING URBAN LIVING
Sustainability, safety, and style come together in the innovative Swedish marque's latest all-electric compact SUV, designed for the modern city dweller.
PORT OF CALL
During the last week of September every year, the action in the Mediterranean’s glamorous enclave of Monte Carlo shifts to the famous Port Hercules for the annual Monaco Yacht Show, allowing visitors a glimpse of some of the finest yacht launches.
THE FIRST WAVES
From backstage interviews to KL cuisine under the Johor sun, the Ombak Festival's debut made its mark.