UNEXPECTED WONDERS

BVLGARI unveils a new campaign dubbed Unexpected Wonders, starring its inspiring and diverse cast of global ambassadors, KIRAN PILLAY reports

Bvlgari is shooting for the stars with its 2022 brand campaign titled Unexpected Wonders. In an elegant and sensual showcase, the Roman jeweller highlights some of its signature icons worn by its admiringly accomplished constellation of global ambassadors.

With a stunning roster of talents of impressive international impact and local engagement, Bvlgari cements its unique status as the Jeweller of Stars and Star of Jewellers with this cast. The five extraordinary women presenting their jewellery and watch creations include some long-time friends of the house.

Among them are American actress Zendaya, BLACKPINK singer Lalisa aka LISA, and Chinese actress Shu Qi. The Roman jeweller has also inducted two prestigious new ambassadors, including Academy Award-winning actress Anne Hathaway and U.S.-based Indian actress Priyanka Chopra Jonas.

The high-profile starlets have been captured on film by master photographers Dan Jackson and Chris Colls, who effortlessly capture the resilient nature of these multifaceted personalities. Furthermore, Rome becomes an unexpected co-star as the campaign uses the Eternal City as the setting for the campaign. The choice is fitting, as Rome remains an enduring source of inspiration for the Roman jeweller.

Each graceful woman shows off collections suited to her image. Hathaway made her debut as Bvlgari’s newest ambassador at the Cannes Film Festival this year, wearing the Mediterranean Reverie

necklace with a matching sapphire ring. Moving forward, the “Princess Diaries” actress continues to model sumptuous High Jewellery creations alongside timeless watches and jewels from the Serpenti range and Diva’s Dream collection.