Rolex has partnered some of the world's most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage for over 50 years. The brand reaffirms its long-term commitment to global culture through the Rolex Perpetual Arts Initiative - a broad arts arts portfolio of arts that encompasses music, cinema, as well as the Rolex mentoring programme.
Another endeavour that Rolex supports is architecture. Like watchmaking, it is a deft combination of artistic vision and technical excellence. With a keen understanding of the harmony between form and function, Rolex has naturally forged close ties with renowned architects, who have been commissioned to design its buildings around the world.
Since 2014, Rolex has served as Exclusive Partner and Official Timepiece of the Biennale Architettura, which highlights the importance of architecture in our lives, as well as the company's dedication to excellence in design and sustainability. The brand also supports the great architects of tomorrow through the Rolex Mentor and Protégé Arts Initiative that pairs young artists with masters in their disciplines for a period of one-on-one mentoring and creative collaboration.
ROLEX AT THE BIENNALE ARCHITETTURA 2023
For the fifth time, Rolex is Exclusive Partner and Official Timepiece of the International Architecture Exhibition - La Biennale di Venezia, the world's premier architectural forum for new ideas from May 20 to November 26.
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