STEWARDS OF TRADITION
Prestige Singapore|August 2023
As the 9th generation of the Martell family, AMAURY and THIERRY FIRINO MARTELL share how they are embracing the spirit of innovation to preserve and protect their family's rich legacy.
KIRAN PILLAY
STEWARDS OF TRADITION

Growing up in the small French city of Cognac, brothers Amaury and Thierry Firino Martell enjoyed a charmed life. Surrounded by picturesque views, they learned about the finest brandy at their father's knee. Representing the 9th generation of the Martell family today, the brothers are keenly mindful of their heritage. Together, they uphold tradition, while embracing the spirit of progress and innovation, building on historical savoir faire to reach new heights.

The first time Thierry tasted Martell cognac with his father, they were along the Charente River. "He taught us the right way to drink cognac and to appreciate it. Take the time to indulge in the colour and aroma as you gently swirl your glass between sips." The experience instilled in young Thierry a deep-rooted appreciation for the innate beauty of his father's work.

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