While tool watches enjoy an enduring popularity, formal timepieces that tell only the time appear to be coming back into vogue. Always one to stay ahead of the trends, Rolex debuted the elegant and classic Perpetual 1908 to critical acclaim.
This new Perpetual collection is named after the year Hans Wilsdorf trademarked the name "Rolex" to sign his creations and register the brand in Switzerland. Immortalising the brand's age-long daring spirit that has always defined its approach to watchmaking, Rolex conceived the Perpetual 1908 on the strength of its comprehensive in-house expertise and unwavering commitment to excellence.
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