BENOIT BADUFLE IS an embodiment of the fact that professional mastery is acquired via a thorough grasp of the fundamentals. His love for Asia is as deep as his understanding of it. That is why his tourism marketing consultancy firm, Horus Development & Consulting, has emerged as a leader in sustainable luxury tourism in markets such as China, India, Hong Kong, South Korea and Southeast Asia. Beyond the region, Horus is also active in destinations such as New Caledonia, Australia, Monaco and Catalonia. Having lived in Asia since 1992, and in Singapore since 2009, the Joo Chiat resident is passionate about connecting Asia to the rest of the world. As luxury tourism evolves and expands to accommodate new demands and readies for the challenges of 2024, he reflects on some of its urgent concerns.
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