AS FAR AS launchpads go, Seoul is probably the coolest place in the world right now to debut a brand’s latest collection. So, to celebrate the unveiling of its Autumn 2023 collection, Tumi chose Lotte World Mall—located next to the 123-storey, 555m Lotte World Tower—to showcase the latest 19 Degree and Alpha X collections at its Essentially Beautiful pop-up experience.
The pop-up also featured the multidirectional perspective Tumi Hypercraft Sculpture by Michael Murphy. The American artist, famous for his artworks that manifest differently depending on where and how you view them, paid homage to the popular 19 Degree Aluminum suitcase and the Tumi logo. Viewed from the many floors above ground level where the pop-up was held, you may assume that it’s just a bunch of randomly hanging structures. But if you looked at the sculpture intently from the side, the 19 Degree suitcase eventually appeared; and if you continued gazing at it as you walked around, the Tumi logo came into view. “This sculpture he created with Victor Sanz, our creative director, is a great metaphor for Tumi,” said Adam Hershman, Tumi’s vice president of Asia Pacific and Middle East, at the pop-up. “When you look at it from a certain angle you’ll see the exterior, a beautiful sculpture, and something that’s really cool. And then when you start to look at it with more detail, it becomes something else. It’s like a magic moment. And I think that’s also how we are as a company. We create products with a beautiful exterior, and as you look more into the details, you’ll see how much thought and intention has gone into every element of every product that we create.”
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Beachfront Paradise
Known for its intricate architecture and contemporary structures, Iniala Beach House in Phuket stands as a grand retreat just a few steps away from the shores of Natai Beach.
Emerald Magnificence
Embrace the splendours of Hokkaido's natural beauty from a different yet equally majestic perspective at Higashiyama Niseko Village, a Ritz-Carlton Reserve.
The Real Deal
In Guadalajara, one discovers the rise of luxury tequila Volcan de mi Tierra and the passion in bringing forth the highest expression of the spirit.
This Month's Feed
Only the best dining and drinking spots in Singapore.
World Builders
At Bellerby & Co., hundreds of hours are spent crafting globes that don't just depict the planet-they chart, in mesmerising detail, your individual journey or your family's history upon it.
The Home Of Equine Elegance
AWARD-WINNING INTERIOR design studio EightyTwo transforms the essence of comfort, luxury and aesthetic elegance with bespoke home solutions that are crafted to reflect one’s personal tastes and enhance your well-being.
Film-schooled
Which Autumn 2024 collection best embodies your sartorial look?
Lead With Passion
At a glamorous event in Singapore, Tumi launched the Asra collection for Spring/Summer 2024 with the help of South Korean superstar Mun Ka Young.
Bag The Look
From utilitarian daily beaters to versatile style statements, here are the latest work bags to elevate your office cachet.
The Vanity Table
The latest grooming products to know.