CHATGPT AND OTHER large-language artificial-intelligence (AI) models remain a source of fascination due to the uncanny way they can mimic human speech, but data-savvy companies are already using AI to help shape the products you buy—not by talking, but by listening.
Consider every time you’ve tossed an annoyed @ on Twitter complaining about the concierge service at your vacation villa rental or griped to a chatbot about a confusing user interface. Ditto blowing up a sneaker brand’s comments section pleading for a new colourway or taking to a watch forum to debate the design merits of an overlooked vintage model. Each of these seemingly off-the-cuff interactions is, in fact, incredibly rich with data points—a trove of unvarnished opinions, desires and ideas, proffered by engaged consumers who often believe they’re just talking among themselves.
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Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
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