![Look at Him Gogo Look at Him Gogo](https://cdn.magzter.com/Hong Kong Tatler/1698313524/articles/aFfDBe6ox1701085497302/LOOK-AT-HIM-GOGO.jpg)
Steven Lam’s passion for technology and his determination to revolutionise the logistics industry led him to establish GogoX, Hong Kong’s first tech unicorn, and one of the most successful on-demand delivery and transportation platforms in Asia. It began with a mere HK$20,000: here, Lam shares how he did it.
Describe what you do in one sentence.
I run a logistics technology company that connects not only goods but people, drivers and courier partners, on a single platform across Asia.
How does your business make a difference?
We like to move things in the most simple way possible. We call it simplified logistics.
What do you put your success down to?
We’re a team that knows how to leverage the most minimal resources. We started this company with HK$20,000, and over the years [with growing success], we never saw ourselves as the rich kids in town. That’s been the key. No matter what ups and downs we have, or no matter how many millions of dollars we raise, we spend every dollar very carefully. We built this company with nothing, so every day we still eat McDonald’s, don’t take bonuses and live minimally. I don’t know if this is a good thing [laughs].
What inspired you to start GogoX, and what were your goals when you first started out?
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