Dance has always captivated the heart of French jeweller Van Cleef & Arpels. Inspired by Louis Arpels’s unwavering love for ballet, the brand has beautifully incorporated the essence of this mesmerising art form into its exquisite jewellery. From the iconic ballerina clips in created in the 1940s, the grace and elegance of dance have become an integral part of the maison’s identity.
In 2020, Van Cleef & Arpels took its dedication to dance to new heights with the introduction of Dance Reflections. This dynamic programme serves as a powerful platform to support dance companies and institutions globally. Its aim is to expand the repertoire of dance and bring contemporary works to a wider audience, fostering a deep appreciation for this expressive art form. Strengthening this connection further, the brand has formed a meaningful partnership with Benjamin Millepied, renowned former principal dancer at the New York City Ballet and founder of LA Dance Project Company. Together, they strive to create transformative experiences that celebrate the power and beauty of dance.
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