The managing director for Moët Hennessy Diageo Malaysia and Singapore, Patrick Madendjian, began his career in cosmetics. "A recruiter approached me with an offer from LVMH; I thought 'Who wouldn't want to work there?' imagining a role in the LV segment. But as interviews progressed, I realised it was for a role in the MH side," Madendjian laughingly admits.
He started at the maison's French headquarters in marketing, focusing on product development and campaigns for the premium range of Hennessy. Around five years later, he moved to Mexico, still in marketing, but this time in a distribution role for the spirits portfolio. After serving as a general manager in South Africa, he arrived in Asia, first in the Philippines, then Vietnam, now currently in Malaysia and Singapore.
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