For the first time, the urban contemporary BR 05 has been chosen to be the limited-edition timepiece for Alpine Formula 1. Bell & Ross has partnered with Alpine since 2016, back when it was known as Renault. It was rebranded in 2021 to give its obscure sports car brand, Alpine, greater exposure and a better chance to succeed.
What this meant also was that the familiar yellow livery associated with Renault was replaced by the Alpine blue, which has been the dominant hue of the Bell & Ross Alpine editions since the rebranding exercise.
Regarding Bell & Ross’ decision to stay with Alpine, chairman of the brand Carlos Rosillo said: “What brings the two entities together is the same passion for precision mechanics and high performance. Through this prestigious partnership, Bell & Ross is pursuing its quest for excellence and innovation.”
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