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Upon Gucci Philippines' invitation, we watched the live presentation of the brand's latest collection at the Blackbird restaurant last September. What went down the runway was in stark contrast to the creations of Alessandro Michele, Gucci's former creative director. A reset button was pressed in less than 15 minutes, wiping out the seven years of the previous designer's stamp. What we were now seeing was a new Gucci. It recalled the early days of Tom Ford, less skin but with the same aura of sophistication, sexiness and confidence.
Red and green stripes were prominent. There were loafers, kitten heels, platform shoes, sequined tops, bamboo on bags, and the much-loved Jackie bag, named after Jackie Kennedy. Noticeable was the use of less logo (it was still there though if you look closely) and a focus on the design, craftsmanship and material. The notes that the brand's new creative director, Sabato de Sarno, gave to everyone read more like a love letter than a press release.
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