Grab has become an indispensable part of countless lives. Beyond its original mission of providing convenient rides, the Southeast Asian decacorn and “superapp” has diversified its services to offer food and grocery deliveries, financial solutions and even healthcare support in the last few years. This pivot demonstrates the company’s unwavering commitment to not only addressing the evolving needs of the transportation sector but also enhancing the quality of life of millions today.
“In an era where businesses often chase shortterm gains, Grab stands out with its dedication to long-term, sustainable impact,” says Grab Philippines Country Head, Grace Vera Cruz. “The brand seamlessly melds honour, in its commitment to its partners and customers; humility, by continuously evolving based on feedback; hunger, by constantly innovating; and heart, by placing genuine human stories at the core of its operations.”
PUTTING PEOPLE FIRST
Vera Cruz notably rose to the top post at Grab Philippines during the height of the Covid-19 pandemic, which she calls “an eventful time” for the organisation. “During this period, I thought it was important to set a very clear direction for the team,” she shares, expounding on the initiatives they launched, such as long-distance delivery, GrabMart,
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