Dream in Gold

Dior's iconic J'adore perfume enters a new era with global superstar Rihanna as its latest muse

- Nafeesa Saini

After two decades of actress Charlize Theron’s ambassadorship of its iconic J’adore fragrance, Dior has unveiled a new muse: nine‑time Grammy winner and beauty mogul, Rihanna.

“The House of Dior has always represented the highest level of elegance, craftsmanship, and the regality of a woman,” Rihanna shares. “It’s always an honour to be a part of the brand’s history, and to now represent J’adore is an even greater responsibility because of how important this fragrance is to Dior.”

In a statement, the maison describes the global superstar as “a unique goddess with neither limits nor boundaries” and “a powerful and inspiring woman”—qualities that embody the perfume’s representation as an “ode to fearless women” and their “daring and beauty”.

Rihanna’s connection with J’adore runs deep. “I have always loved this perfume. My mother worked in a perfume shop and she used to bring home the testers when they were almost empty. There was always a bottle of J’adore in the house,” she recalls. Describing J’adore as a “unique fragrance”, she says the scent “has an aura; it expresses a genuine ‘essence’. It is fresh and sexy at the same time”.

The new floral bouquet of L’Or de J’adore comprises three main absolutes: luminous and fresh orange blossom; strong yet subtle jasmine grandiflorum, comprising notes of almond, mango and banana; and powerful and complex centifolia rose. Renowned perfumer Francis Kurkdjian, the director of Dior Fragrance Creation, shares, “[I] wanted to give this floral signature accents of purity by exaggerating the contours of the flowers, to bring out all their nuances and define a new texture, like enveloping liquid gold.”