TAN JENN BIN
Ally
There are a few things at Ally that seem curious and counterintuitive to the concept of a fitness studio. Step inside the space in Telok Ayer and you will be greeted by a well-lit and sprawling lounge area that takes up the largest floor area in the over 6,500 sqft studio. Rather than utilising the space to expand the main function of a typical rhythmic cycling studio—its cycle rooms—founder Tan Jenn Bin wanted to dedicate it to the Ally community and encourage interaction between members in an inviting and relaxing environment.
It is also within this spacious lounge that Ally hosts its Champagne Fridays, where members are treated to a complimentary glass of bubbly after the last class on Friday evenings. It sounds a little ironic and even counterproductive, but Tan explains this initiative is not only an opportunity for Ally’s clients to hang out together but also to celebrate their commitment to work out on a Friday night.
“We stand for striking a good balance between health and hedonism,” explains the 25-year-old. “Champagne Fridays also emphasises and solidifies Ally as a lifestyle studio where people come together to build connections, have a good sweat, and then enjoy a drink after. It’s all down to the small details that can make a difference to a member’s experience.”
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