This June, Panerai unveiled Casa Panerai, its new global flagship—and largest boutique to date—on Madison Avenue in New York. It is but one of several major milestones the Italian watch manufacturer has had in the past few years, especially since Jean‑Marc Pontroué joined as CEO in 2018.
With Pontroué at the helm, Panerai has opened about 100 boutiques around the world in the space of five years. This fiscal year alone, it will open 35 new stores. “We’re continuing to expand the brand’s visibility, which is much more spectacular than what we’ve had before,” Pontroué tells Tatler when he was in town this May to introduce Panerai’s 2023 novelties. “Ten years ago, the principle was still very much to be in multi‑brand stores, with just a couple of boutiques, but today, the focus is on our boutiques. It’s a big transformation and decision. The best platform to really showcase a brand today is through a mono‑brand platform.”
Not only is Pontroué growing the brand’s presence and visibility, he has also been nurturing its relationship with customers by offering them rare, once‑in‑a‑lifetime experiences only available through Panerai, such as free diving in Bora Bora with French free diving champion Guillaume Néry, and training with the Italian special forces. Each one of these unique experiences is tied to a limited‑edition Panerai watch, neither of which can be purchased independently.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
BEST OF THE BAY
China's Greater Bay Area is dialling up the luxury, especially when it comes to five-star accommodation
A Future Interwoven
Emerging Spanish Chinese designer Yayi Chen Zhou reflects on the tapestry of her multicultural influences that define the eponymous label, weaving together identity, craftsmanship and the immigrant experience
Tastes of Southeast Asia
At the third edition of Off Menu Luxe, Tatler Singapore's signature culinary event held in partnership with UOB Private Bank, three of Asia's top chefs crafted an exclusive six-course menu that celebrated the diverse flavours of the region
Good Morning
With nearly 15 years in the coffee industry, Morning's co-founder Leon Foo knows more than a thing or two about crafting the perfect cup of Joe. And, it all started with a simple dream, a spark of curiosity, and, of course, a great cup of coffee
Rise Above
Angela Sim, co-founder and CEO of Cloversoft, shares how she is building a sustainable business, from lessons learnt from her grandfather to prioritising profit over rapid growth
A Fragrant Legacy
Diptyque turns back the clock and recaptures the heady days of 1960s Paris with its olfactory creation, Orphéon Eau de Parfum
The Female Force
For Dior's spring-summer 2025 collection, creative director Maria Grazia Chiuri takes inspiration from the legendary Amazons and the house's rich sportswear archives for a collection that embodies female strength and power
Jane Goodall-THE NATURE OF RESILIENCE
Jane Goodall has seen some dark days yet retains an unshakeable sense of hope. A month before she received the US Presidential Medal of Freedom from Joe Biden, she sat down with Tatler to share how her education impacted her life mission and why she believes younger generations can still save the planet
Fashion in Reverse
Maison Q founder and creative director Suhana Ab shares insights from a decade of creating reversible childrenswear and forging collaborations with iconic brands
Serpentine Style
Continuing its tradition of commemorative Lunar New Year watches, Swatch has released a Year of the Snake collection
