The words “Bulgari Hotel” conjure images of glamour marked by Italian marble walls, black granite floors and high ceilings. Bulgari Hotel Tokyo, which opened this April, honours that lavish vision—with a Japanese twist.
It is the latest addition to the Bulgari Hotels & Resorts collection, through which Bulgari has left its Italian imprint across destinations such as Bali, Dubai and Paris. The luxury brand selects the setting of its hotels with a jeweller’s precision, and so the first Bulgari Hotel in Japan impresses with its address alone: it crowns Tokyo Midtown Yaesu, a shiny new skyscraper that towers over the Yaesu district in Chuo City.
Silvio Ursini, group executive vice‑president of Bulgari Hotels & Resorts, lists the hotel’s nearby attractions with pride: “You have the Tokyo Imperial Palace, Nihonbashi, Otemachi, Marunouchi and Ginza. So you can actually walk for great shopping experiences, history and nature.” Guests can also cross the street from the hotel to Tokyo Station and hop on a train or a bus—all in a matter of minutes. Not that Bulgari Hotel Tokyo makes it tempting to leave in the first place.
The hotel’s ground‑floor lobby itself is a spectacle, boasting a whole wall in gleaming green marble (from Italy, of course). It is a prelude to the dazzling display of good taste that awaits at the hotel’s main lobby and lounge on the 40th floor: spaces that bear many signature touches of a Bulgari Hotel, such as the jeweller’s signature eight‑pointed star, and are outfitted with sleek furniture by Italian designer brands including Maxalto, B&B Italia and Flexform.
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