We first met Singapore-based Indonesian, Hendi Widodo, 10 years ago for a style story titled “The Cool Hunter”. Back then, he was already ahead of his time in what was still considered a rising but relatively underground category of untraditional luxuries. By this we mean his collection of rarefied sneakers, as well as an extensive streetwear wardrobe and an apartment-full of objets d’art from the likes of Saint Laurent, Thom Browne, Nike, and Bearbrick.
It was only up till the last decade that the confluence between streetwear and luxury forged a formidable class of its own. Think 2014 when Virgil Abloh’s Off-White first showed at Paris Fashion Week and 2017 when Kim Jones sent a range of Supreme x Louis Vuitton styles down the runway, paving the way for a whole new generation of luxury collectors.
Fast forward to July 2024 to this shoot with Widodo, who has grown in life and business in tremendous ways, where he once again demonstrated his eye for the avant-garde—this time in the realm of watches. But not before giving us an update of the roles he’s currently juggling, of course: the CEO of his family’s shipping business, which is the largest in Batam, Indonesia, Widodo also manages their family office in Singapore, and is the honorary president of Singapore’s Basketball Association having been involved in the sponsorship and nurturing of teams like WG Sonics and Adroit HB, which is co-owned by his good friend and fellow basketball scene supporter, Bryan Tan, COO of D’League.
AHEAD OF HIS TIME
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