Since its debut in 2020, K‑pop group Aespa has quickly risen to become one of the most popular groups not just in South Korea but around the world. Well known for its innovative metaverse concept blending the real and virtual worlds, the group comprises four members, Karina, Giselle, Winter and Ningning, and their avatars, or “æ” characters.
In just over three years, Aespa has made its mark on the music scene with hits such as Black Mamba and Next Level, and received several awards and nominations at various music awards shows, including the Melon Music Awards and the Seoul Music Awards.
As one of K‑pop’s most exciting acts today, it is no surprise that the girl band caught the attention of Chopard, which announced Aespa as its brand ambassador in September 2022. Since then, the group has starred in several of the Geneva‑based watch and jewellery brand’s campaigns, wearing pieces from collections such as Happy Sport, Happy Hearts, Ice Cube and Alpine Eagle. The members recount some of their most memorable moments as ambassadors for Chopard as well as the highlights of their careers thus far.
How has the partnership with Chopard been since Aespa was announced as its brand ambassador?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Old-World CHARM
Professional photographer and content creator Zipeng Lee takes off to Switzerland to experience some of the country’s most storied heritage hotels
THE World ACCORDING TO Redzepi
Renowned Noma chef René Redzepi and executive producer Matt Goulding unpack Apple TV's new eight-part docuseries, Omnivore, and its exploration of humanity through food
COURAGE OF CONVICTION
Tatler speaks to Bing Chen, Prabal Gurung and Kevin Lin to discuss how their non-profit Gold House is changing the future of the Asian diaspora
INDUSTRIALI
Exploring the important sustainability efforts taking place beyond obvious industries
THE BALL'S INHER COURT
China's most celebrated tennis star Li Na opens up about her career, influencing young athletes and her continuous learning journey
Love Story
Set in Paris, Graff's new bridal campaign marries the timelessness of love and diamonds
Over the Rainbow
The inspirations behind Hermés creative director for jewellery Pierre Hardy's latest and gorgeously colourful high jewellery collection surprise and delight
Twist and Turn
Bvlgari's debut Tubogas jewellery collection reimagines a classic technique with 16 stunning creations
Game On
From diamond‑set carabiner‑inspired clasps to a carbon fibre cuff, Chanel knocks it out of the park with Sport, an audacious and innovative high jewellery collection unlike any other
The Wrist Taker
Shipping scion and basketball team owner Hendi Widodo unlocks his vault of rarefied timepieces
