Laurent Lecamp, Director of Montblanc's watch division, is a man whose path has always been intertwined with luxury. Of Franco-Swiss descent, Lecamp was trained in gemology and began his career at the LVMH group as Brand Director of the Wines & Spirits division in Switzerland. The avid thinker, strategist, and author has helmed Montblanc's watchmaking division since 2021, bringing momentum and motivation in equal measure to the brand.
Storytelling is becoming an integral part of watchmaking at Montblanc; could you elaborate on this new wave of concept watches such as ice dials and zero oxygen?
Storytelling and the product are related, and we are working towards it. The new Iced Sea collection, for example, is a fantastic product. This dial is inspired by the 1913 Montblanc logo depicting the mountain and the six glaciers around it. We have a glacier layer on a thickness of 0.4 millimeters with the depths, the vents, and the ridges. It's unique and new even to the industry.
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