Is it the thread count divided by the GSM or is it the material type multiplied by the textures and motifs? For centuries, designers and manufacturers have been trying to crack the code for the ideal furnishings. Thankfully, the perfect bedding is no longer a myth. But what else did you expect when Martha Stewart, bestselling author, DIY queen, domestic doyen, media mogul and businesswoman and Dipali Goenka, MD and CEO, Welspun Living Limited (formerly Welspun India Limited), come together. With this match made in design heaven the possibilities truly are limitless. We caught up with the dynamic duo in Mumbai, when Stewart was visiting Welspun offices and factories.
Doubling Profits
“We have been associated since 2019 and it has been really great. Martha is an icon and the association has been brilliant for the US and Canadian markets,” says Goenka, adding, “We don’t just do towels and sheets, we have rugs, bath rugs, bedding, utility bedding as well, that we manufacture ourselves.” As for Stewart, she has been in the textile industry for over 30 years, and knows exactly what she wants. “We have found a very nice partner in Welspun, the product is very good and we are able to showcase the kinds of things an American home would want,” explains Stewart.
Waste Not, Want Not
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