Call of the Mastodon
New Zealand Listener|November 25- December 2 2022
Elon Musk’s Twitter takeover is driving disenchanted users to seek out more egalitarian platforms for their views.
Peter Griffin
Call of the Mastodon

Chaos has reigned at Twitter in the weeks since Elon Musk took ownership of the social media company.

The mercurial billionaire, who previously tried to renege on the USS$44 billion deal he had to take out a massive loan to complete, has sacked Twitter’s entire board of directors and launched a cull of up to half of its 7500 employees.

Twitter, says Musk, is losing USS4 million a day. That’s clearly unsustainable. He had to do something to stem the losses, including a plan to make verified users who have the little tick logo next to their name pay USS8 13.10) a month for the privilege. His disruptive and erratic management style will either rescue the company or drive it into the ground. Unfortunately, I’m picking the latter.

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