A report from the AUT's Journalism, Media and Democracy Research Centre found that general trust in news media and media brands continued to erode in 2023-24, from 42% to 33%.
Merja Myllylahti, a co-author of the report, noted that journalism "has lost its authority as the main source of news and information. In general, people distrust the information they see and are increasingly checking their 'facts' themselves." Co-author Greg Treadwell noted that trust in news and news outlets "keeps declining and journalists and media companies need urgently to form relationships with their audiences and communities to rebuild that trust".
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