AS THE POSSIBILITY OF A U.S.ban on TikTok looms, influencers have found themselves grappling with the potential ramifications on their careers and livelihoods.
The video-sharing app-which has 150 million users in the United States is the cornerstone of many influencers' online presence, a crucial avenue for audience engagement and a significant source of income.
But, fueled by concerns over national security, on April 24 President Joe Biden signed into law the bill that started a 270-day clock for TikTok's Chinese parent company Byte Dance to divest their stake in the company, otherwise a U.S. TikTok ban comes into effect. "It's like a stab in the back," said Noah Jay Wood, a content creator and actor with 7.2 million followers for his account @noahjaywood on the app.
"TikTok is the foundation of all of my social media platforms. So without TikTok, I would have never grown on like Snapchat, Instagram, YouTube," he told Newsweek.
According to Influencity, a platform specializing in influencer marketing, the U.S.has an estimated 10 million influencers.
Increasingly, these individuals are forging full-time careers in content creation. Goldman Sachs reports that the creator economy, encompassing such influencers, was estimated to be a $250 billion Industry in 2023 and is projected to hit $480 billion by 2027.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Mystery of Ginger Cat Is out of the Bag
The genetics behind the vibrant orange color in feline coats is finally confirmed after 112 years
Paris Hilton & Nicole Richie
PARIS HILTON AND NICOLE RICHIE ARE READY TO BRING A LITTLE “SANASA” to the world with Peacock's Paris & Nicole: The Encore, their first project together since their reality show The Simple Life ended in 2007. What's “sanasa”? It's a song and phrase the longtime friends created as kids and popularized on The Simple Life. The show, a cultural phenomenon in the early days of reality TV, followed them over a series of blue-collar jobs. Now they're bringing it back as an opera. “I know this is just going to make people laugh, have fun, be nostalgic and just celebrate our friendship,” Hilton said. While Richie acknowledged “you can't do Simple Life again,” she said now “felt like the right time.” The famous pair also revisit some old jobs in Arkansas, like fast-food chain Sonic, where they now have drinks named for them. “I think that there is a part of our friend- ship that the show ended up showing that people connect to,” Richie said. As for this new special, Hilton is glad to do something positive for their fans. “It's been such a crazy past couple years, and I just feel like the world needs more joy.”
What Next for Your Drugstore?
Walgreens and Amazon are placing opposing bets on the future of retail pharmacy
AMERICA'S GREATEST WORKPLACES for Diversity
AS COMPANIES IN THE UNITED STATES CONTINUE TO navigate the evolving dynamics of the workplace, diversity remains a cornerstone of organizational success and social responsibility.
FIGHTING SPIRITS
ANDREA MCCARTHY TOLD FRIENDS and family when she gave up alcohol on January 1, 2024, that she would toast 12 months off the sauce with a drink to ring in 2025. As that anniversary approached, the Los Angeles-born content creator told Newsweek she had had a change of heart.
Lessons Over Lunch
Ninety-year-old volunteer Hugh showed me how the winter years can be full of purpose
Is California's Green Dream Hot Air?
The state aims to rely on zero-carbon energy sources in two decades' time but has hurdles to overcome along the way
Power Struggle
As the dust settles following the toppling of Bashar al-Assad, new front lines could be drawn in Syria's old civil war
Downsizing Goes Bust for Boomers
Rising property costs are not just affecting young Americans—older people are ‘aging in place’ due to a dearth of affordable accessible housing
Ray Romano
\"I read about three scripts, and at the end of each there was a little twist, a little turn, [and] it was funny.\"
