ONE TREND IS CLEAR FROM THE COMPANIES on Newsweek's third annual ranking of the 100 Most Loved Workplaces in America®: Policies and practices popularized during the pandemic are not fleeting trends. They are table stakes in the race to win the love and loyalty of workers, a key factor in a company's success. Hybrid, flexible schedules? Check. So-called "quiet hiring" policies that provide opportunities for professional development, then seek to promote from within? Check. Benefits that recognize the importance of wellness, mental health and time off? Opportunities to collaborate with colleagues and give back to the community? Check, check and check. The companies in our top 100 routinely offer most or all of this and more. One burgeoning trend: help for the financial challenges many employees face in today's economy or due to natural disasters or personal upheaval. No. 1 Marriott Vacations Worldwide, for example, raised frontline wages in all of its markets last year. No. 2 Fairway Independent Mortgage's employee relief program awarded more than $96,000 in 2022. Greif (53) and J.J. Keller (74) also have hardship funds, Goodway Group (65) and Fogelman (79) offered stipends to counter inflation. Such policies are smart business. Research by BPI, Newsweek's partner in producing the Most Loved Workplaces® list, shows employees are up to four times likelier to be more productive if they love the company they work for. In today's highly competitive economy, that's quite an achievement.
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