And in a climate of hate, negativity, cancel culture and divisiveness, good-old happiness, positivity and human warmth is alive and well. We all saw it, and felt it, and were touched by the 24-karat magic of it as it unfolded live on our screens from the Lusail Stadium.
Recently, at the Kolkata International Film Festival, Shah Rukh Khan shared the popularly accepted theory that negativity increases social media consumption, and thereby increases its commercial value. Which means basically that most people are more likely to click on a news article about a ghastly, grisly human tragedy (for example, husband kills children and wife, before turning gun on self) than an article about a triumph of the human spirit (autorickshaw driver's daughter clears medical entrance). And so, if a news network wants to make more money, it makes sense for them to cover and run negative stories all the time. This negativity-sells theory is correct, but only up to a point.
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