The saying originated in 19th century America (where else do you get a double negative?) where saloons offered free lunches to tipplers. They made the food so salty that customers ended up buying more and more beer. Yet, folks fall for things free— from toothpastes that offer a quarter of the tube free to motor cars that offer five or six services free, or shirts that are offered one free with one paid for.
Wine shops licensed by Delhi’s Aam Aadmi government a few months ago offered one bottle free with one that you bought. Too good to last. Within months, the Central government, killjoys, cancelled the licences, got the shops shut, and slapped cases against a minister. Instead, they opened sarkari wine shops that look like greasy garages, and sell some concoctions that taste like Socrates’s last drink.
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William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
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