SHOULDN'T TAKE AN AMERICAN FIRM TO WAKE US UP
THE WEEK India|February 19, 2023
When the Hindenburg airship went down in 1937, the disaster was especially dramatic for a couple of reasons. The German passenger airship’s trip was being closely followed by the public and the media when it caught fire over Boston.
DEVI YESODHARAN
SHOULDN'T TAKE AN AMERICAN FIRM TO WAKE US UP

As a result, the fire and the collapse were photographed by news crews. In a rare event, a voiceover was also recorded over the newsreel, giving people a play-by-play. The infamous accident, which killed 35 of the 97 people on board, marked the end of the hydrogen airship.

In the age of internet and live-streaming, the explosive Hindenburg report about the Adani Group sparked its own fire. The report from the US short-seller alleges that the Adani Group is filled with hot air, fuelled by debt and offshore shell companies. In the PR battle that followed, the corporate alleged that the report was a “concerted attack against India”. The spin was widely ridiculed online and had to be abandoned.

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