Having shifted from National Two North due to a league reshuffle by the RFU, Chester started the season well with five wins from their opening seven games but they came unstuck after the three-week autumn break.
Ford's side had picked up just three wins since, falling from third to ninth in the standings coming into this weekend.
He told The Rugby Paper: "We started so well up until the break in October. We'd won games but weren't playing to our potential, which isn't a bad habit to get into, but we've struggled to build any consistency since then. We've conceded a lot of points which is something we haven't done for a while which has made players and coaches frustrated with it all.
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