With the financial problems in both English and Welsh rugby well known – three English Premiership sides have been shut down in the last year and Welsh clubs are seeing many of their best players head abroad – Heineken’s decision is sure to put more pressure on rugby’s finances.
The reasons behind Heineken’s decision have not been made known and they are expected to remain attached to the tournament, but in a reduced capacity.
EPCR will now have to find a replacement title sponsor to help refill their coffers.
A post-Covid recovery saw full houses for the semi-finals and final this season, and it is believed EPCR will be able to distribute around 50 to the clubs in their three participant leagues – Gallagher Premiership, BKT URC and Top 14 – as a result.
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