ROOT OF THE MATTER
Business Standard|December 31, 2024
Nano urea sales fell sharply in FY24 while production capacity rose. Is it an aberration or sign of a deeper problem?
SANJEEB MUKHERJEE
ROOT OF THE MATTER

After growing by an impressive 62 per cent in 2022-23 (FY23), Nano urea sales plummeted by nearly 43 per cent in FY24, according to data from the Fertiliser Association of India (FAI). The drop in sales has come despite production capacity rising by 59 per cent.

Not surprisingly, total production of Nano urea in FY24 was 81 per cent less than the previous financial year.

Does the drop in sales and production in FY24 reflect a deeper problem or is just an aberration? Industry players have conflicting views.

Different views

Nano urea is a nanotechnology-based agricultural input to provide nitrogen to plants. A bottle of Nano urea, which weighs about 500 ml, is equivalent to one 45-kg bag of urea. It is priced at around ₹225 per bottle while a 45-kg bag of conventional granular urea is priced at ₹265-266 (after adding taxes and duties).

"The drop in sales in FY24 has nothing to do with any kind of farmers' apathy. In fact, on the ground, farmers' interest is growing towards Nano products (urea and DAP). My understanding is that the fall in sales could be due to the launch of new products such as Nano urea plus, with a higher concentration of nitrogen and reduction in sales of earlier variants of Nano urea that had lower nitrogen concentration," a senior industry official, who does not want to be named, explains.

He says this explains the fall in production in FY24, as a new version of Nano got launched while production of the old variants was discontinued.

DAP is short for di-ammonium phosphate. Nano DAP is a source of nitrogen as well as phosphorous for plants.

Another industry official, who too does not want to be named, says the drop in sales could also be due to the fact that farmers had bought large quantities of Nano urea in the previous years and dealers were sitting on unsold inventory.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS STANDARDView all
JSW MG Calls For GST Cut On Plug-In Hybrids
Business Standard

JSW MG Calls For GST Cut On Plug-In Hybrids

JSW MG Motor has requested the Centre to reduce goods and services tax (GST) on plug-in hybrid cars, which is currently 28 per cent.

time-read
2 mins  |
January 18, 2025
India's Economy in Structural Slowdown: UBS
Business Standard

India's Economy in Structural Slowdown: UBS

UBS Group AG is recommending investors short India's rupee and go underweight on the country's stocks amid slowing economic growth, a trend that could worsen after Donald Trump takes over as US president.

time-read
1 min  |
January 18, 2025
DoT to get 687 MHz of unused spectrum
Business Standard

DoT to get 687 MHz of unused spectrum

This is part of one-time re-farming of unused airwaves allocated to ministries

time-read
1 min  |
January 18, 2025
Goyal to travel to Brussels today for FTA talks with EU
Business Standard

Goyal to travel to Brussels today for FTA talks with EU

Meeting may give 'political direction' to expedite negotiations

time-read
1 min  |
January 18, 2025
Rebel as a boy next door
Business Standard

Rebel as a boy next door

At a time when there were no monitors to preview shots, directors would use viewfinders to determine the dimensions of the frame, the lens required for the camera and the angle from which to shoot.

time-read
3 mins  |
January 18, 2025
INDIA'S EDTECH MKT MAY REACH $29 BN BY 2030
Business Standard

INDIA'S EDTECH MKT MAY REACH $29 BN BY 2030

India's edtech market, which was valued at $7.5 billion in 2024, is projected to reach $29 billion by 2030, according to a latest report.

time-read
1 min  |
January 18, 2025
Goyal bats for reducing auto component imports
Business Standard

Goyal bats for reducing auto component imports

Commerce and Industry Minister Piyush Goyal on Friday asked the auto components industry to start manufacturing machines and reduce import dependency.

time-read
1 min  |
January 18, 2025
Mild-mannered, but no pushover
Business Standard

Mild-mannered, but no pushover

Ever since Shivraj Singh Chouhan left Bhopal for Delhi to become agriculture and rural development minister in the Narendra Modi 3.0 government, he's been feeling a bit lonely.

time-read
3 mins  |
January 18, 2025
Maruti Aims to Become India's Largest EV Maker Within a Year
Business Standard

Maruti Aims to Become India's Largest EV Maker Within a Year

Company's new launch e-Vitara will be available with a range of more than 500 km

time-read
2 mins  |
January 18, 2025
Business Standard

Regulator opposes plea filed by Kirloskar Oil Engines in SAT

The Securities and Exchange Board of India (Sebi) on Friday submitted to the Securities Appellate Tribunal (SAT) that its advisory to Kirloskar Oil Engines (KOEL) was administrative in nature and thus non-appealable.

time-read
1 min  |
January 18, 2025