NORWICH are helping make the "ultimate difference" by playing their part in removing the stigma around the subject of mental health.
Ahead of World Mental Health Day today, the Canaries continued their awarenessraising efforts with another eyecatching initiative.
Before Saturday's 4-0 win against Hull they hosted football's first-ever Minute Unsilenced.
Inspired by the traditional minute's silence, all inside Carrow Road were encouraged to use the 60 seconds to start a conversation about mental health.
Both sets of players were also involved when they gathered in pre-kick-off huddles.
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