Prime Minister Rishi Sunak said the move is needed to "prevent fraudsters from infiltrating their way into people's lives in the first place" The aim is to extend a current ban that stops cold calls about pension products so it covers calls selling any financial product.
The ban on pension products aims to make anyone receiving such a call confident to hang up and report the scammer.
Mr Sunak "Scammers devastate lives and livelihoods, preying on people's fears to cheat them out of their money.
"That's why we're stopping scams by taking away the routes used to target victims, shielding them from criminals." added: The Government measures are also aimed at tackling fraudsters using new technology.

Cold call plans to hit fraud

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