WHEN Tim Keaveney had the shower that changed his life, he was working in corporate finance for Barclays. “I was living in a house share in Shepherd’s Bush,” the 31-year-old explains, “and in the shower, looking at all the single-use plastic products around me, I thought: ‘there has to be a better way’.”
Post-bathroom research taught him that a typical cleaning spray is made up of at least 90% water, packaged in a single-use plastic bottle — “and we’re using billions of them to clean our homes every year: completely bonkers!”
The timing, Keaveney adds, “felt right: David Attenborough’s Blue Planet and the Government’s plastic tax meant public awareness had never been higher. Data from [retail research firm] Kantar showed almost 29% of the UK grocery market was ‘eco active’ — so actively looking for more sustainable brands. I knew I’d found something that I was passionate about and had to tackle.”
Keaveney says he had “always wanted to do my own thing — I’d tried my hand at a few different things from a charity fundraising app to a fantasy football app at uni before taking a job in corporate finance to pay for those previous failures”.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Only £65k a month to live like Boy George
The Karma Chameleon singer listed his house for £17m in 2022, turning down offers. Now, he's looking for a tenant
Welcome to London, unicorn capital of Europe
We're flying far ahead of anywhere outside US for tech investment
Arteta's Arsenal evolution The next phase
Malik Ouzia and Simon Collings assess how the Spaniard will try to bring down Man City after he signs up for another three years with the title in his sights
Title fight catches fire after Gunners embrace dark side
Arsenal-City clashes take on a welcome edge of animosity
Whack the hippy gong-boho's back
It happened in Paris one grey February day. Sienna Miller was in an oversized, black leather jacket, lace-trimmed silk slip and clumpy great wedges.
There's a Starlink waiting in the sky... 7,000 in fact.Can Elon Musk stop them crashing to Earth?
As he was preparing his fields for seeding this year, Barry Sawchuk came across a giant slab of space debris. It had come from a spacecraft belonging to Elon Musk’s company, SpaceX.
'Politicians are only into power-mongering, corruption and cronyism'
We speak to alt revolutionary DEEPAK CHOPRA about biomarkers, his digital twin and his work to save humanity from disease
I've been waiting for a production of Godotthis brilliant all my life
Ben Whishaw and Lucian Msamati bring a potent, tragicomic chemistry to James Macdonald’s rich revival of Samuel Beckett’s challenging play.
Trust me, the Ritz is London's bestrestaurant
To whom we turn in moments of gloom and glory can be instructive, a filter of our truest friends. I've fallen out with the Ritz a couple of times, including once after a visit to the bar which didn’t warrant a review (“But you said it was lovely!” they said.
'Healing is a dirty word'
After four traumatic years, FKA twigs is back with a new album -and a thrilling metamorphosis