No phones No jewellery No joke
Evening Standard|September 04, 2024
Landing a table at Endo Kazutoshi's restaurant means following the rules. Is this London's most serious chef? asks Josh Barrie
Josh Barrie
No phones No jewellery No joke

THE sushi master Endo Kazutoshi is looking pensive. "I am 51 now and I finally know who I am," he says in the private dining room at Kioku, his casual, "Japanese but a little Mediterranean" restaurant on the roof of Raffles London at The OWO. It's an octagonal room at the far end of the terrace; windows point across London and within it guests might eat ramen ravioli or turbot with a smoked sabayon.

Some critics Giles Coren, at least didn't think much of the food. Endo doesn't seem to mind.

"It's okay. More people came; there was more interest. It was very early, we're new, and these places take time.

I'm happy to listen and I'm confident it will do well. Japanese food with a Western twist is different. It's a journey". But we are not meeting to talk about Kioku.

The topic in question is The Rotunda, his one Michelin-star flagship restaurant on the eighth floor of the old Television Centre in White City. It launched in 2019 and is only bookable by Instagram. Tables aren't easily acquired: the place is reserved, near enough, until Christmas.

It closed for refurbishment earlier this year and is to reopen later this month, on September 17. There will be just 10 seats and an 18-course omakase menu, the only option, at £275-per-head. It has been redesigned, reworked, while Endo has looked back 100 years or more to the sushi crafted by his father and grandfather as well as past tutors in Japan in an attempt to take his concept further. In short, he looked back to move forward. If you do bag a booking, don't start taking pictures. Endo is strict.

"No phones, we will say," Endo asserts. "Omakase is theatre; this is not just a restaurant. We make stories together. There's no need for mobile phones.

Before we begin, we will announce it: no photos. It's better if people aren't on their phones." Anything else? "We will ask guests to take off any big jewellery.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM EVENING STANDARDView all
Who is to blame for the lack of elite English managers?
The London Standard

Who is to blame for the lack of elite English managers?

Replacing Tuchel with a homegrown candidate will be no easy task

time-read
2 mins  |
January 09, 2025
Who your club will sign and sell in the January market
The London Standard

Who your club will sign and sell in the January market

Kolo Muani has more than one interested club in London, while there are big names unsettled and looking to move

time-read
7 mins  |
January 09, 2025
The debt disaster threatening to leave Londoners without a drop to drink
The London Standard

The debt disaster threatening to leave Londoners without a drop to drink

Crisis-hit Thames Water could go under in days

time-read
4 mins  |
January 09, 2025
Is 2025 the year of the first-time buyer?
The London Standard

Is 2025 the year of the first-time buyer?

This could be your best chance to buy a home in more than a decade here's where to look

time-read
5 mins  |
January 09, 2025
Kick back in the Caribbean BodyHoliday, Saint Lucia
The London Standard

Kick back in the Caribbean BodyHoliday, Saint Lucia

Green juices, beach workouts and supercharged facials: more and more of us are swapping piña coladas and indulgent food for a healthier, but no less glamorous, holiday.

time-read
2 mins  |
January 09, 2025
Dishoom's Kavi Thakraron why Mumbai is his inspiration
The London Standard

Dishoom's Kavi Thakraron why Mumbai is his inspiration

The best street food, fantastic markets and bars where the hours just disappear...the restaurateur shares his guide

time-read
5 mins  |
January 09, 2025
On the sauce - Adiamondis forever, after all
The London Standard

On the sauce - Adiamondis forever, after all

Double Diamond was supposedly Prince Philip’s favourite beer. He’s said to have enjoyed a bottle, nightly.

time-read
2 mins  |
January 09, 2025
At the table - Queen of W1 expands empire with chic Italian
The London Standard

At the table - Queen of W1 expands empire with chic Italian

I understand it's not the done thing to compare restaurateurs to murderous mob bosses, given it's rude and, well, they're notoriously litigious. But when I think of Samyukta Nair, sometimes I hear Jack Nicholson's mutterings in The Departed, Martin Scorsese's Boston gangster flick. \"I don't want to be a product of my environment,\" Nichol- son says. \"I want my environment to be a product of me.\"

time-read
3 mins  |
January 09, 2025
The Royal Academy's masterful show and mind-expanding surrealist paintings
The London Standard

The Royal Academy's masterful show and mind-expanding surrealist paintings

Known for his intricate and stunning handmade tapestries, Siributr creates these vast hangings to explore his native Thailand past and present.

time-read
1 min  |
January 09, 2025
Review - Adrien Brody's power and depth shine in this colossal epic
The London Standard

Review - Adrien Brody's power and depth shine in this colossal epic

The Brutalist, director Brady Corbet’s third feature, is a movie of such colossal size and scope it may well have been carved from marble; an epic paean to the immigrant experience in America in the wake of the Second World War.

time-read
2 mins  |
January 09, 2025