The US interiors import you don't know - yet

After an A-list launch at its new Cotswolds home, RH lands with a bang. India Block finds out what the hype's all about

If you spent your Sunday morning scrolling through Instagram, you might have seen some over-the-top equine statuary heralding the start of the summer party season.

Beyoncé was in town, of course, flying over the crowds at the new Tottenham Hotspur stadium astride a disco-ball horse. Nearly as glamorous was the gilded unicorn guarding the staircase of a stately home at the celebrity stuffed launch of an interiors shop.

Shop is something of an understatement. Aynhoe Park, a 17th-century country estate and deer park in the Cotswolds, has been transformed by American company RH into RH England, The Gallery at the Historic Aynho Park. The addition of "Historic" to the title - the "e" has also been dropped - is presumably to highlight to a non-British audience just how grand the Grade I listed Palladian-style building is.

RH is no stranger to the Gatsbyesque power of reinvention in service of the American Dream. Formerly the decidedly less sexy Restoration Hardware, the company rebranded in 2012 under chief executive Gary Friedman, who has spent 22 years steering RH from a middle-of-the road interiors retailer on the brink of bankruptcy to a brand offering integrated architecture, design and interiors services to the super-rich.